Jim Harrison is an award-winning graphic designer and artist from Gainesville, Florida and the driving force behind the Gainesville Fruit Company.
In December 2010 Jim Harrison became the Director of Creative Services for the University of Florida. An alumnus of the graphic design program in UF's School of Art + Art History (BFA, Graphic Design), Jim is a award-winning graphic designer and artist who has lived in Gainesville since 1986. As a communicator specializing in corporate communications and brand identities, he has created logos, posters, identity systems, brochures, websites, annual reports, and other unique items for a wide variety of local, regional, and national clients. His work has earned numerous local Silver, Gold and Best of Show Addy awards, as well as a national SAPPI Paper IDEAS THAT MATTER grant. He is also known for the Gainesville Fruit Company, which he created to promote the Gainesville area with posters and prints featuring local landmarks, all inspired by the graphics of vintage collectible fruit crate labels. After 15 years as a designer and art director in 2007 Jim established MetaVisual, a studio specializing in corporate identity, branding, visual systems and other design projects.
Jim has also spent time in the past 2 years as a part-time adjunct at the University of Florida's School of Art & Art History, teaching graphic design studio courses to junior- and senior-year design students on "Image, Form and Meaning", and "Visual Systems".
Jim will bring his creative energies to bear on UF's most important branding and communications strategies, as well as many other diverse and critical design, branding & communications projects from across campus. He will be collaborating with a talented group of designers, writers and photographers - a focused, robust creative services team - as the UF brand moves into 2011 and beyond.
PO Box 113156 (101 Tigert Hall)
Gainesville, FL, 32611-3156